Vkontakte group statistics - free and paid methods
Analysis and study of statistics is an important step in working with social networks. After all, movement is good, but knowing the direction and seeing the reasons, as well as ways to improve, is simply necessary.
In this article, you will learn about viewing methods Vkontakte group statistics. Most of them are free. The methods are arranged from more convenient and detailed to less functional.
How to view the statistics of the Vkontakte group (any)
If you need a convenient and visual statistics of any Vkontakte group(or pages of another social network - currently 10 are supported) the service https://popsters.ru will be optimal.
With it, you can quickly and clearly do the following:
- See what are the most popular posts(for the period you choose);
- sort posts by likes, reposts, comments, engagement indicator Er;
- sort by the content of the entry - photo, video, text, animation (and find out the most popular among them);
- compare graphically simultaneously indicators of several groups;
- global search for the best posts in all accounts by phrase, hashtag or word;
- add your favorite posts to Favorites, creating different lists with the possibility of publishing via auto-posting (Novapress, SMMplanner);
- view the numerical indicators of groups for the selected period (actual number of subscribers, average Er of a post/group per day, number of comments, etc.);
- study text material in groups with the help of referencing;
- export statistics to Excel;
- and other possibilities.
That is, you can see the dynamics of development both their own groups and others, to study which publications are "viral" and the most commented. Learn from experience and improve the performance of their groups.
Analysis and statistics of Vkontakte groups in the service http://popsters.ru begins with the choice of a social network in which it is necessary to carry out the analysis.
The service interface is intuitive and clear and now looks like this:
You can view any post you like in the original by clicking on the “To record” button.
Comparison of indicators in graphical form
To view or compare the performance of several groups in a graphical form, you need to:
- Download the posts of the required groups for the same period (selecting the period first when loading), this is done to ensure that the data is accurate;
- Press the "Charts" button (point 4 in the photo above).
You will see something like this:
The average activity of accounts by day of the week and by hour (if you choose the time for advertising in the public, then that's what you need)
Number of likes and comments by day of the week
Er day/post indicator (engagement) and a summary table of the main group indicators.
Social network search
Popsters has the ability to search for publications by phrases or hashtags in general, in social networks (in which they are authorized). Followed by:
- Filter by attachment type (photo, video, text, animation);
- sorting by likes, reposts, comments;
- displaying information on publications in graphical form.
It looks like this:
For example, you can quickly and conveniently search for information about an event and then select the best material.
Abstracting text
Under the sorting buttons on the main page, there is an option to perform "Text summarization" and "Search". What are they for? With this function, you can find out which topics work best in a group.
By clicking on the "Referencing" button, the texts of all uploaded publications will be analyzed, you will see the most frequently used words and hashtags (photo below). After clicking on any word or hashtag all posts where this word (hashtag) is not present will be filtered, and the service will recalculate the indicators of the sums of likes, reposts and ER (engagement rate) for all filtered posts.
The "Search" button allows you to filter all records with a specific phrase, after which all indicators will also be recalculated.
In general, a huge field for action.
The next service for viewing statistics of Vkontakte groups (only your own)
This is the socialstats.ru service. Quite old service, but it has useful functionality. You can scan (groups where you are an administrator): wall pages / groups, photo albums, popular groups among your friends.
I especially like the opportunity to analyze active core of the group(the most active users). What can be useful in various competitions.
Community rating among friends
Unfortunately, one can look and analyze only your friends. Yes, and group statistics only in which you are in administrator status.
And another way to find out the statistics of the Vkontakte group
To view group statistics, you need to copy this address http://vk.com/stats?gid= and after the "=" sign, add the id of the group whose statistics you want to see. To find out the id of the group, in the feed of the selected group, hover the mouse cursor at the very top of the feed of records on the number of records and copy the address. This address will have a numeric value, this will be the group id. It must be inserted after the "=" sign in the address above.
I recorded a small video for clarity:
The disadvantage of this method is that this way you can see the statistics of only those groups where administrators did not close the ability to view in the settings other users.
vysnovki
Analysis of statistics is an important and necessary step for working in the world of social networks. Information in a convenient and understandable form with the use of a share of creativity allows you to quickly respond to modern trends and create your own.
All the tools discussed in this article have different capabilities and are suitable for different purposes. Thanks to its convenience and functionality (and the ability to analyze all groups and different social networks), the http://popsters.ru service is the most versatile.
In most cases (about 99% ????), these methods of viewing the statistics of Vkontakte groups will probably be enough. Successful use!
P.S. If you found this article helpful, please share it with your friends.
How do you like this thing? Probably convenient for working at a computer ???? :
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