Pinterest - Beginner's Guide 237
To your blog. And looking at the statistics of clicking these very buttons and the return traffic from social networks, I noticed an interesting thing. The share of clicks on the Pinterest social network button was 26%. And this despite the fact that I didn’t even have an account at that time in this social network. And then I had the idea that this social network could become another source of traffic for my blog.
Statistics of clicks on social buttons from the PLUSO service
What is pinterest
Imagine a website (for example, Facebook), only instead of all sorts of posts, boards with a variety of images on various topics. And people share images, mark likes and share with friends. Can you imagine what kind of traffic you can get from this?
But why is Pinterest so interesting for website and blog owners? And the fact that we are engaged in infographics (making screenshots) for our materials and these same screenshots can be published on our Pinterest boards and attract additional traffic from the social network.
Plus, this is a great place to promote your own or partner products. But first things first.
How Pinterest Works
Let's look at how this social network works. Let's stop here in a nutshell.
So you create boards where you post images where other people can view the images they like. Such images are called "pins" and have a link to your site. Although you can change this link to any other. Most people will click on the image and go to the site to read your article. Infographic images are especially interesting, because when people see such an image, they go to the site to find a solution to the problem they face.
Signing up for a Pinterest account
If you already have a Pinterest account, you can skip this step. If you don't have an account, proceed to registration.
We go to the main page of Pinterest and there are two registration options to choose from. The first option is through a Facebook account. That is, if you have a Facebook account, choose this option. The second option is standard, by filling out the registration form and confirming the email address.
If you decide to use the second option, you need to fill out a registration form.
And verify your email address. But this is a standard procedure that is familiar to you.
So, after registration, you go to your Pinterest account. And right there you will be asked to subscribe to several boards of various subjects. Take your time, you will always have time to do it. And I'll tell you how to do it right. In the meantime, let's get down to setting up the profile.
To do this, click on the name of your account in the upper right corner and go to the section "Settings".
Among the suggested settings, you can set up notifications and add other social media accounts such as Facebook, Twitter, and Google+. I advise you to do this to interact with these social networks. You can also use these accounts to sign in to your Pinterest account.
Now let's go to our profile and make some more settings. To do this, go to the section "Your profile and pins."
And this is where the most interesting settings will be. You can change your name and connect your blog to Pinterest acanthus. And then your blog will show up on your Pinterest profile page and in search results.
It is better to use the name the same as in other social networks. Well, or you can use the name of your blog. Try to stick to a consistent style.
For your profile photo, use your photo, or your blog logo. This increases your credibility.
And of course you need to enter the address of your site and confirm the rights to its ownership. For this in the field "Website" enter the URL of your site and click the button "Verify site".
To confirm the rights, you need to download the proposed verification file and copy it to the folder with your site. I do it via FTP connection. Read about how to set up such a connection.
After copying the file to the folder of your site, click on the button "Complete Confirmation".
After confirmation, the address of your site will be displayed on your profile page and any visitor will be able to go to your site.
Start with one main board, the one where you will collect your best content. In my case, the main board is called "Business on the web", in accordance with the name of the blog. After that, you can create more boards, for example, corresponding to the headings of your site.
To create a board, you will need to enter a title, description, and select a category. You can also attach a map.
Now it's time to talk about the first mistake, which is easy to make.
There are a lot of interesting topics on Pinterest. But take your time to subscribe to cars, fashion, travel. Remember why you created this account.
Stick to your niche. Use keywords in board and pin titles.
Pinterest etiquette rules
Let's talk a little about etiquette. This is extremely important because you don't want to scare away potential visitors to your site.
To use Pinterest effectively, adhere to the following rules.
- Post content on the board interspersed with other topical content from other users. Approximately 50/50. You'll see, it will be appreciated.
- Never deceive a visitor. Behind the picture there should be a source, your site or the proposed product. Do not substitute left links.
- Use themed boards and pins.
- Make a short description of the image. Sometimes the image doesn't speak for itself and a few words will help people click on the link.
- Don't post everything at once. Do it gradually, you don't want to look like a spammer. Post Pins several times a day or every other day.
- If you like something, put "Like".
Effective use of Pinterest
What should you pay attention to in order to better use Pinterest to your advantage? Let's look at some examples of how to improve the attractiveness of your reviews. And thus attract more traffic to your website.
Image (Pins)
There are a few things to keep in mind when creating and posting an image on Pinterest.
First, try to make your image attract the eye with visual contact, prompting action. To do this, you can add captions above the image.
Secondly, pins can be of two types. The first option is a thumbnail or, say, any other image from your article that reflects the essence of the issue. Such images can be published directly from the site.
The second option is very long images reflecting the essence of the issue. Such images need to be made specifically for posting on Pinterest. As an example, I recommend looking at my pin on the book 24 Internet professions, here.
According to statistics, the second option works better.
I confess that this is my omission, but I warn you for the early. Add captions to your Pins. This is another opportunity to assign an image to you.
Descriptions and prices
You can place an image of your product and make a description for it with a price. People like the specifics in the offer, when it is clear what you pay for and what you get.
You can also easily add a price list with a link back to the source.
Use hashtags in the description (#tag). This way, your pins will appear in the search results faster for similar queries.
Example: #matryoshka.
Brand (your style)
You must keep your boards high. Create your own style, brand. You can post your own content and recommend affiliate products. And people will trust you more and want to put your Pins on their boards.
How to find your audience
Pinterest is just starting to gain popularity in our country. While in America this social network takes an honorable third place. And this is good, since you are the first to take a seat in the front row. And over time, more and more people will come to this social network and add you to their boards as featured authors.
As for attracting an audience, you need to start with the obvious. Tell your friends on VKontakte, Twitter, Facebook, Google+ and so on about your pins on Pinterest and let people know that you have found something new, stir up their interest.
In the Pinterest network itself, the methods of promotion are the same as in other social networks.
To search for the target audience, use the search and key queries on your subject. Search results are better sorted by boards, and after looking at a specific board, you can decide to subscribe to this board.
Sharing Pins
In this way, you will dilute your Pins with other people's Pins, which in turn will positively affect the promotion of your Pins.
Plugin for WordPress
At the beginning of the article, I said that I paid attention to which social buttons my blog visitors clicked on. Of course, the presence of social buttons on your blog allows visitors to share your interesting materials with friends. But for the social network Pinterest there is a special plugin that allows you to share any screenshot from your material separately.
Republican
That's about all I wanted to share with you today. Adopt and use for good. I wish you successful promotion of your resources.
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