Profitable YouTube from scratch: how to make money on your own channel
YouTube video hosting was launched in 2005. Many years of development and promotion of their channels on YouTube leads to a stable income, which can be up to several thousand dollars a week. You won’t be able to start getting big money right away, just by opening your channel. There are several ways to make money on YouTube from scratch.
How much money can you make on YouTube
Earnings on YouTube depends on views. 1000 video views cost about 65 cents, but it all depends on the subject of the video and the popularity of the channel. A timely filmed incident or a prepared review of a popular game, movie or event can bring millions of views in just a couple of days. Many popular bloggers get a million video views - this brings them up to 650-700 dollars.
You should not immediately expect high results: in order to reach a stable income, you will need to work hard for a year and a half. But this work will pay off.
7 main factors for a successful start
To open a successful YouTube channel from scratch, it is enough to immediately take into account several important factors.
1 Money niches
What primarily affects the income from the channel? The main thing is the thematic niche that you need to occupy. The most viewed videos are on financial, medical, construction topics, as well as travel. If any of this suits you, take it without hesitation.
Good content is created on the most popular topics. Explore the top views of the last day, week and month: what topics are the most paid and most viewed.
It’s worth running a video blog only on a money topic that can bring a lot of views. This will form a permanent audience of subscribers.
The second mandatory requirement for a good channel is quality content. Even starting with simple videos made on enthusiasm, in the future you still need to improve the quality of the material and increase the level of its development. Viewers are attracted only by interesting, high-quality videos with a clear logical scenario and illustrative examples. The higher the quality of the video, the more enjoyable it is to watch and share with others. One video can gain popularity for several years ahead, providing the owner of the channel with a constant income.
A short list of rules for creating high-quality video content is as follows:
- Make a video with soul: if there are no fresh ideas and means for filming, it is better not to take it for now.
- Do not make the video lengthy: the smaller and clearer it is, the more viewers it will attract.
- Quality is more important than quantity: it is better to edit one video well than to shoot 10 mediocre videos.
- Always think over the logic and structure of the video to make it interesting to watch from start to finish.
Working on a video is similar to writing an article: the author will never write in such a way that his text is uninteresting to the reader and brings a minimum of benefit.
Search keywords are words or phrases in the video description. According to them, users are looking for the information they need on video hosting. The main thing is that the keywords in the description are relevant, i.e. match the content of the video. Otherwise, both viewers and potential advertisers will be confused and may exclude your channel from being watched.
Treat the selection of the title and description of the content responsibly. Let the channel become as convenient as possible for viewers who want to constantly turn to it for new information.
Look at your work through the user's eyes: what queries does he have to submit to the search engine in order to reach your video and subsequently subscribe to your channel? you can choose keywords based on the logic of the video or use the services of special SEO services.
So that the interest of users does not disappear, the content of the channel must be regularly updated and updated. Remember with what interest the audience is waiting for the release of a new series of their favorite series. The same effect will have a well-organized update of the content of the YouTube channel. Post your videos in doses, but regularly: at least once, and preferably 2-3 times a week.
If you have prepared a series of several videos, do not rush to upload them all at once. Let them come out once a week, like a series. The result of such work is a formed channel audience that will watch your videos and recommend them to their friends.
5 Video views
The profitability of the channel directly depends on its attendance. Regular income is determined by the number of views per month. It can be used to determine the popularity of a particular video or channel and even predict possible profits and development prospects.
The most common way to make money on YouTube is through advertising. In addition to it, there are a number of possible monetization options, where to start making money on your own videos for a beginner:
- Educational videos.
- Affiliate Programs: Reviews with links to an affiliate product.
- Remote work as a manager via YouTube.
- Sale of links in the description of the video or in the annotations.
- Youtube channel rental.
- Cost-per-Action ("cost per action").
- Video monetization through the sales funnel.
- Sale of goods of own production.
7 Quality of monetization
This factor is simultaneously the result of the competent implementation of all the previous factors. In addition, it is important to correctly place the monetization tools on your channel. It is necessary that they organically flow into the overall picture, do not cause an obsessive impression and rejection. The main condition for stable earnings on YouTube is constancy in creating new video content and its creative presentation.
Ways to make money on YouTube: Top 6
Not all of the above ways to monetize your YouTube channel are equally effective. There are among them the most effective ones, which, with proper control, will bring considerable income.
1 Direct advertising in videos
This is a direct mention in the videos of goods or services of their sponsors or customers. It can act as a promotional video about a product or service. It directly depends on the topic of the channel: on the channel dedicated to active sports, the most popular and organic will be advertising equipment for such recreation.
2 Google AdSense advertising
In second place is contextual advertising related to the subject of your videos. It is selected by YouTube itself when you choose this method of monetization. For each click on an ad placed on your channel, you will be charged. This is not the most profitable, but the most constant income even for beginner YouTubers.
Since 2018, the monetization rules have changed. If earlier it was enough just to get 10,000 views, now your channel over the past 12 months should gain at least 4,000 hours of viewing and have at least 1,000 subscribers.
3 Selling your products or services
The most profitable way to make money. At the same time, it is not even necessary to open your own channel - it is enough to advertise your goods or services on someone else's channel. The type and method of advertising placement must be agreed with the owner of the channel. It is equally important that the product is advertised in the right context and by the right blogger.
4 Advertise affiliate products
This type of earnings is suitable only for narrowly targeted channels with high attendance. Affiliate programs have a narrow target audience, so the channel should be focused on the advertised product.
It is considered one of the most profitable, because commissions in most affiliate programs range from 10% to 70% of the value of the goods.
The principle itself is quite simple: the product and its benefits are described in the video, and the referral link is left under the description of the video.
5 Making money on other people's videos
An option for those who do not have their own video content. A good someone else's video is taken, posted on your channel and monetized: a good catchy description is added, advertising and affiliate links are connected.
This method has both its advantages and disadvantages, and there are more disadvantages. Among the advantages can be distinguished:
- channel filling rate;
- no need to edit your video.
But they can quickly be covered by significant shortcomings:
- there are no regular visitors due to the lack of a brand;
- copyright infringement;
- blocking by YouTube due to the non-uniqueness of the video;
- video cannot be edited.
This way of earning is suitable at the initial stage of mastering YouTube tools, and then you can promote your own projects.
6 Combined earnings: your YouTube blog channel
The words “combined earnings” mean maintaining your blog and channel on this video hosting. Such a "bundle" will increase the number of views, as well as create a few more additional opportunities for earning.
Example: you can make money by blogging on the Word Press engine, and sending traffic from it to your YouTube channel. At the same time, traffic from YouTube is sent to your blog on Word Press. Thus, the amount of traffic increases significantly.
How to start making money on YouTube: step by step instructions
So, before you start making money on YouTube, you need to register and enable monetization. Follow the instructions carefully:
- Register to the system: create a Google account, log in to your profile and select the YouTube icon from the menu.
- Create a YouTube channel. Read the terms of use of the resource and click "Create a channel". Now you can set the channel art and start adding videos. You can choose the design from the available ones or order the original one from the designer - this will only add interest to the audience.
- Enable monetization. On the "My Channel" tab, click on the "Video Manager" box. In the list, select "Channel", then "Status and features" - from this page you can apply for monetization. Since 2018, Youtube has introduced a minimum threshold for enabling monetization. It is 4000 hours of viewing. That is, you will not be able to enable monetization until all your videos on the channel have reached 4000 hours of viewing.
- Check the "Status and Features" tab: next to the "Monetization" line, the "Enable" button should appear. Click it and follow the system prompts.
Notes and Tips:
- Use quality equipment: camera, microphone, lighting. Content quality is an important element in vlogging.
- Use good video editors. Even the simplest shots need to be edited. Some simple and functional programs are Sony Vegas and Video Montage.
- Add hashtags to your video descriptions — keywords or phrases marked with a hash symbol (#beauty-something-absurdity). This will allow other users to quickly find your videos.
- The approximate duration of one video is from 1 to 5 minutes. If more, you can tire the audience. If there is too much information, try splitting it into two issues.
Conclusion
In order for the channel to bring a constant income, it is necessary not only to retain regular viewers, but also to invite new ones. Here are some ways to increase your subscriber count:
- Annotation. "Live" buttons that appear in the video, encouraging viewers to join the number of subscribers. You can add them in the "Video Manager" section. They have a positive effect on the number of subscriptions: a person perceives information visually better.
- Oral call. You can pin the popup button effect and ask viewers to subscribe to your channel. Do not be too intrusive, it will scare away potential subscribers.
- Recommendations. If you have friends channels, arrange mutual advertising through mentions in your videos.
- Personal invitations. Long but effective. You need to send invitations to people who are expected to be interested in the content of your channel.