Creation of a popular group in Odnoklassniki. How to promote a group on Odnoklassniki yourself: step-by-step instructions. Contact details and restrictions
Odnoklassniki is one of the most popular social networks on the domestic Internet. More than 10 years have passed since its founding, during which it has undergone many significant changes. Today, the Odnoklassniki website is used not only for the purpose of communication or entertainment, but also to promote their own business by creating a free group for advertising. But let’s talk further about how to create a group in Odnoklassniki for business.
How to create a group in Odnoklassniki for business - where to start
Before creating a group for a business, you will need to register in this social network, and activate your new account. This condition is mandatory, and its implementation will not take you much time.
To create an account on the Odnoklassniki website, you should go to the main page of the same site and click the “Registration” button in the upper right corner.
- Full name;
- full date of birth (day, month and year);
- the country and city in which you currently live;
- email address;
- the password that you will use in the future to log into the social network.
After all the data has been entered, the following form will appear in front of you, in which you will need to indicate your mobile number. After 5 minutes, the Odnoklassniki website will send you special code, which is used to activate the account. At this point, the registration process completely ends, and you can proceed directly to creating your own group for business.
Create a group
Creating a group on the Odnoklassniki social network is quite simple. To get started, go to the “Groups” tab located at the top of the site. Here you will be offered to choose a group from existing ones, or create your own. You need to choose the second one.
- by interests;
- for business;
- event.
Of course, you should choose the group type: “for business”. This will give you some advantages that other types do not have.
After you decide on the type of group, you can proceed to filling out detailed information about her. So, the first thing you will need to come up with is the name of your community. In order for it to attract maximum attention, it should be entered in capital letters, or highlighted in this way only keywords in the title.
Next, you should fill out brief description future group. As a rule, this includes the most important information about the services you provide, or about the product you sell. This will allow the visitor to get acquainted with your business without spending a lot of time on it, which will be a definite plus in your favor.
The next step in creating a group for a business is choosing a logo. It should be chosen in such a way that it can convey information about your own business. For example, if you sell furniture, then the logo should depict furniture. Also, in addition to the picture itself, it is recommended to add an inscription, since the visitor will not immediately be able to understand what is meant: the sale of furniture, or, for example, its repair.
After you enter all the necessary information, you can safely proceed to the settings. In this section, you will have the opportunity to add such interesting options to the group as: videos, photographs, topics for discussion and suggestions, applications, etc. This will greatly diversify your community.
And finally, before completing the creation of a group for business, you will need to select its topic and category. But here you don’t have to rack your brains, since the site will offer you all possible options. This completes the process of creating a community.
Filling out the group
We already know how to create a group in Odnoklassniki for business. But, in order to interest users in visiting it, you also have to fill your community with interesting information.
So, the first thing you should definitely add is photographs. Moreover, these should not just be pictures downloaded from the Internet, but real photos of your work or range of products. After all, visitors simply need to familiarize themselves with appearance products before purchasing, or with the result of your work, if we are talking about the provision of services.
Also, video materials will not be superfluous, especially if it concerns any service sector. After all, as they say: it is better to see once than to hear a hundred times. By demonstrating to your clients the entire process of work and the result obtained once, you will have a greater chance that they will contact you soon.
Next, fill your community with additional useful information. Indicate your contact phone number and address (if available). Also, if we are talking about an online store, you can describe in detail the process of purchasing goods through your official website (where to go, how to buy and pay for goods, arrange delivery, etc.). All this can be very useful for some visitors.
If we are talking about any services provided, be sure to write down a complete price list, with their detailed list and price. When using an online store, you do not need to indicate a list of products and prices, but instead, you can list the manufacturers who make the products you sell. Such information is often paid attention to.
And finally, enable the option in the group: discussions. This will enable you to notify your customers about upcoming promotions and their conditions, and will also allow your visitors to leave their comments and suggestions about your business. Now your group is completely ready to work.
Advertising
After you create and register your own community on Odnoklassniki for business, you will also need to advertise it. The social network itself only provides the opportunity to invite your friends who have account in Odnoklassniki. And if you have just registered on this site, then you will undoubtedly have problems with this.
So, in order to lure the appropriate audience into your community, you will need to use one of two possible options: pay for advertising the group on other popular sites, or advertise yourself for free using special services.
So, the first option is to pay for advertising. Today, on the Internet there are a lot of sites and forums where people gather in order to find a specific category of goods or services. It is on these sites that you can place advertising for your group in the form of a small banner.
Also, you can order advertising from more popular communities, with the number of subscribers exceeding 100,000. This practice is quite popular and is actively used in many social networks, such as: Vkontakte, Twitter, Facebook, etc. It is worth emphasizing that this method is the most effective, and quite inexpensive.
As for the second advertising option, using free resources, there is only one effective way– cheat sites. Their operating principle is as follows: register on this site, follow the provided links to the pages of different users, rate their photos or posts, and for this you receive special points. Further, these points can be spent on promoting your own group on the same site.
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Odnoklassniki are very popular in Russia, as well as abroad. According to the latest statistics, every second resident is registered in this social network Russian Federation. This means that today it is quite possible to use OK to promote goods and services and develop your own business. Groups in Odnoklassniki will help with this, and today we’ll look at how to create a group in Odnoklassniki from scratch.
How to create your own group on Odnoklassniki for free: simple steps
First of all, open the social network and go to your profile. Only a registered user can create a group in Odnoklassniki. So if you haven't registered yet, be sure to do so. In your profile, go to the “Groups” section, which is located at the top in the menu bar and select “Create groups or event.”
After this, the system will prompt you to select the type of group: whether it will be a group for business, for interests or for an event. For example, we select a group based on interests.
You definitely need to come up with a “Name”, for example “Fishermen of Moscow”, “Car enthusiasts of Kazan” and so on. After this, we select the topic that the created community will be dedicated to; for this you need to use a classifier. The most popular topic is humor, so we will focus on that.
After this, we will definitely determine access for our site, whether it will be open or closed. IN open group Absolutely all users can join without any restrictions. And you can become a member of a closed group only after the application is approved by the moderator; news and current events happening in the community are displayed only for participants.
Then we read the rules for creating a group in Odnoklassniki and check the box that we are familiar with them. Finally, you need to come up with an image that will be displayed on your avatar. It is better to choose attractive and bright pictures that will stand out in the general list of user groups. Laconic avatars with geometric shapes on a black or white background look creative. Finally, select the “Create” button and automatically go to the group.
Creating a group in Odnoklassniki for business follows a similar pattern. Only at the very beginning do we choose the type of group: “For business”.
When we have created a group in Odnoklassniki for business, interests or for an event, we begin to set up its settings and design.
Settings
Using the instructions presented above on how to create your own group on Odnoklassniki, we founded a community. Now let's move on to its settings. Open the “Change settings” section, which is located in the menu bar, below the avatar. Next, a pop-up window with basic settings will open in front of us.
We start with “Title” and “Description”. Next, fill in the “City” column. If you are targeting an audience of a specific region, then indicate it here. If you are interested in how to create your own community group in Odnoklassniki, working throughout Russia, we leave this item blank. Please note that if in the future you will use geo-targeting to identify the target audience, it is better to immediately indicate the desired region.
Now fill in the “Keywords” field. This is a list of words by which users can get acquainted with the theme and focus of the group, and then decide whether they want to become its members or not. For example, if the site has a humorous vector, we write the words “joke”, “fun”, “fun”, “humor”, “jokes” and so on. There are no special restrictions here, write down all the words that you consider necessary.
I would like to focus your attention on the ID, which is indicated at the bottom of the page. This information will be useful in the future, you can always find it in this section. Save the entered basic settings and open “Publicity Settings”.
This is a fairly important step that cannot be ignored. In the window that opens, select the necessary items:
- All members are allowed to create topics. This means that any participant will be able to open new topic, create a photo album, upload a video, in general, post your message. It is a mistake to think that this will make the group interesting and attractive and increase user activity. Most likely, your feed will be filled with advertising messages and spam. This option can be chosen if the group is closed and applications undergo strict moderation.
- Administration settings. If you do not want to receive a bunch of unnecessary messages and, in principle, do not want to be visible, select “Yes” in “Hide administration”. If you plan to advertise, communicate with subscribers, or get acquainted with administrators of other groups, put “No”. If you plan to use the video section and upload material there, set “No” to “Hide video”. If you select “Yes” in the next paragraph, each of your publications will be on behalf of the group, if you select “No” - on your own behalf.
- The feed only displays administrator actions. If members of a community can create new topics, you can limit the ability to publish their material in the feed. Then topics created by subscribers will be displayed in a special “Topics” section, and not in the general feed.
How to create a store group in Odnoklassniki
That's all today more users creates groups in OK to promote goods and services. Let's look at how to create a group on Odnoklassniki for sales.
For product items of the same type, we create a catalog and make a corresponding cover for it. We save the result.
So, we figured out how to create a group for business, interests and events in Odnoklassniki, and even learned how to set it up. Naturally, our work does not end there. The most important part begins - content development. Content will be the core and basis of the community, attracting new subscribers.
Rules for a good post in OK
To post on OK, you need to create a topic. How to create a topic in a group on Odnoklassniki? We do the following: open the group and select “Create topic”.
What's next?
Now it is necessary to promote the group in order to achieve the desired result. Promoting OK groups is a vast separate topic; now we will consider only the main methods:
We hope presented full description how to create a group on Odnoklassniki will be useful and you will definitely use the recommendations presented. Create a group on Odnoklassniki today and start developing your business!
You need your own group in Odnoklassniki not only “to exist,” but also for running a business, promoting your own brand or website, and other purposes. In order for it to produce tangible results and not just “gather dust on a shelf,” it must first be created and filled with interesting content, and then promoted. Today we’ll talk about how to promote a group on Odnoklassniki from start to finish. We hope that the tips will be useful.
Advantages of creating a group on Ok.ru
Bill Gates, one of the best modern gurus, once said that if a person is not on the Internet, then he does not exist. To paraphrase his phrase, we can express the following thought: if a company is not on Odnoklassniki, it deprives itself of a significant audience. There are several reasons:
- it is on this social network that people from all over Russia “sit”;
- its functionality is not inferior to Facebook and VKontakte;
- It’s much easier for skilled developers to stand out from their short-sighted colleagues.
The only “but” is that Odnoklassniki has much fewer manipulative tools due to the low popularity of the platform among marketers. However, this does not prevent community developers from making good money, including affiliate programs and selling their own goods.
Step 1. Create a group
Before you promote a group in Odnoklassniki, you need to create it. To do this, you need to go from your profile to the “Groups” page. Here you can see what other people are writing about. The most popular topics: entertainment, hobbies, useful tips, jokes, philosophy, and so on.
On the same page on the left there is a noticeable button “Create a group or event”, it is surrounded by an orange dotted line. You need to click on it. A long list of group types will open from which you need to choose yours. It could be:
- public page - suitable for creating news on one specific topic;
- business page - ideal for promoting a company or organization;
- event - a group is intended to gather people united by one goal (for example, go to a museum or cinema, attend a webinar);
- bulletin board - this group is needed to publish news about the sale or purchase of any product or its exchange with other people;
- store - necessary for selling goods via the Internet;
- a group of interests or just for your friends.
After choosing, you will need to fill out a form, indicating the name of your group, its description, subcategory, age restrictions and, if necessary, contact information. Next, you should upload a cover for the community. It should be clear, beautiful and interesting.
Step 2. Form a group
Also, before promoting a group on Odnoklassniki, you should register it. The first step is to choose a background for your community. To do this, click on the colored circle located on the right side of the page. It's very small, so don't miss it. Choose a cover that is more or less thematic. Agree, it will be quite strange to see a background in the form of flowers in a group about cars, and vice versa.
You can upload your own cover for a group on Odnoklassniki when the number of group members exceeds 10 thousand people. In this case, you will need three photographs - the main one (about 1340 by 320 in size), for the background (320 by 320 pixels), and for the catalog cover (about 240 by 90). To do everything correctly, you should pay attention to the tips offered by the system. After uploading, the photo will be sent for moderation and, if all is well, will appear in the group.
Step 3. Make settings
The next step that needs to be taken before promoting a group on Odnoklassniki is to set publicity settings. To do this, you need to go from the group menu to their page. Please note that all parameters are divided into several categories:
- The main thing is that here you can change the information that you wrote when creating the group (for example, rename it or give a more complete description).
- Management - here you can specify who can leave comments on posts, post links in them, write new posts and upload photos. It is also possible to customize the content of the top block.
- Administration - in principle, nothing needs to be changed on this page. The only thing worth doing is to appoint a user as a moderator to weed out obscene and unnecessary messages.
- Applications - here you can select those that you want to see on your group page. These can be tests, surveys, questionnaires, mailing messages, requests from users, various forecasts, booking tickets, and so on. You can also invite social network developers to host your own application.
- Money transfers - this item should only be enabled if your users transfer money to you for any service or product. Good functionality for people involved in joint purchases.
- Affiliate program - only works if the number of your subscribers is over 10 thousand people. A good source of income.
- Penalty points - if there are too many of them, your group may be removed.
Which of these parameters you need is up to you to decide. For regular groups, it is always enough to configure only the first 4 points.
Step 4. Write some interesting posts
Another step that should be taken before promoting a group on Odnoklassniki on your own is to write several truly useful and interesting posts. This could be any tips, guides, instructions, practical cases, product comparisons or anything else. Advertising messages should be published with great care and less frequently; many users simply skip them.
If you use a group to publish announcements, alternate them with content created specifically for the social network. At the same time, try to post one post from about 13 to 16 pm, and another from 17 to 19. According to Bit.ly, this is the most crowded time on the Internet.
Step 5. Add hashtags
Hashtags should be used to attract attention to written articles. It is advisable that they consist of one or, at most, two words. To add, you need to find the phrase “Add keywords” below the photo, enter them and click on the “Finish” button. Later, using these hashtags, users will be able to quickly find your publication.
Step 6. Invite friends
After 5-10 posts have been written, you can start inviting friends to the group (up to 30 people per day). You can do this from the menu on the left. The button is called “Invite friends”. Another way is to go to the “Participants” page and click on the button with the appropriate name. You can also ask any person to join the group by writing in the “Comments” to his posts. You should not use personal messages for this, as the system may consider such requests as spam.
Step 7. Add people using third-party services
One of the most available ways How to promote a group on Odnoklassniki yourself is to take help various services. For example, vktarget allows you to first earn a little money, and then spend it on buying subscribers. In this case, you can specify both the type of account, its age, and the number of friends. Of course, you can’t hope for quick promotion here, but it’s free. However, you can deposit 100 rubles into your account. This is enough to buy one hundred “living people”.
Step 8. Invite subscribers from other groups
Another way to promote a group on Odnoklassniki on your own is to contact the owners of other non-competitive thematic communities and agree with them on mutual PR. If you still have few subscribers, they, of course, are unlikely to agree to this. In this case, you will have to buy several publications. Moreover, it is advisable to do this with already promoted and well-attended groups.
To view the statistics of someone else's community, you should go to Popsters, log in through the desired social network and enter the address of the group you want to scan. The system will download the results and provide reports on the time of writing and publishing posts, the volume of text, relative activity per day or per week. The only “but” is that the service is paid. You can view prices on the “Tariffs” page.
If you are wondering how to promote your group on Odnoklassniki for free, try also leaving a link to it on the pages of other communities in the “Comments”. Just do it carefully. Your message should not in any way resemble an advertisement. For example, you can write “I completely agree with the opinion of the author of this post. I would just like to add that…” and after a short comment write the following: “Here I wrote about it.” Then leave a link to your post. There is no certainty that similar message It will live a long time, but perhaps someone will have time to cross it.
Step 9. Advertise
Step 10. Place links to the group wherever possible
People who have already had to build up their subscriber base for a social network give next tip on how to promote a group on Odnoklassniki yourself for free: leave links to your community on any thematic forums in your signature emails, in statuses posted on home page your account, in publications on the site. You can also do this on business cards, mugs, and other souvenirs or printed products intended for sale.
Step 11. Post information on the website
You can resort to this method of how to quickly promote a group on Odnoklassniki for free if you have a well-promoted website or blog. As a rule, you can post information about a group in the form of a widget or post. In the first case, you need to go to the “Developers” page, the link to it is located just below the link to “Advertising”. Here you should select “OK for sites” and after the transition, mark those applications that you want to see on your own resource. In our case, this is a “group widget”. All that remains is to act according to the instructions given by the developers of the social network.
You can also create a separate page about your community on the site. But you should write on it not about how to promote a group in Odnoklassniki from scratch, but about its existence and all the advantages of joining. The latter may include possibilities:
- publishing exclusive content;
- participation in any competition;
- participation in interesting discussions;
- consultations with company specialists;
- anything else.
It’s worth trying to come up with something that others don’t have. If it works, the number of visitors will increase a hundredfold.
Step 12. Place a troll in the group
An interesting way to promote your group in Odnoklassniki is to place a real “troll” in it, capable of forcing the audience to act. If real users cannot yet be used as a provocateur, you can create a provocateur account for yourself and “place” him in your community. You should act carefully: users should not even doubt that the page belongs to a real person and not a fake.
To install photos in this case, you should select pictures that are not in the search. To do this, you can either go to English-language sites and select images, or colorize some old black and white photo of yourself and upload it to your profile. There should be several such drawings.
Then you should add several real people as friends, join various communities and publish posts on any topic. After which you can start communicating in your own group. Remember: a troll should stimulate communication, but has no right to offend participants in any way or create an uncomfortable environment for them.
Step 13. Track the effectiveness of publications
For developers who already know how to promote their group on Odnoklassniki, the creators of the social network came up with the “Statistics” service. The link to it is in the top menu, under the word “More” (click on it). Here you can see the number of participants, user engagement and other interesting information. Try to use this information!
As a conclusion
There is no secret technique for how to promote a group on Odnoklassniki. The step-by-step instructions presented on this page are very simple. It will help you go from a novice developer to the owner of a large community on a social network. Just follow it to achieve real results. Good luck!
Hello, dear site visitors! Today, social networks have become very popular among users. And if earlier it was enough for people to simply find friends, acquaintances and resume communication with them, then over time this became not enough. And, naturally, social network developers began to expand functionality.
Now we have the opportunity to do more than just correspond with other users. We can watch movies, listen, upload and download music, add our own photos and view photos of other users, share interesting posts with friends, leave comments, and much more.
I talked about this in previous articles, which you can find on the site. Now let's talk about how you can create your own group in Odnoklassniki.
Many people ask why I need a group on Odnoklassniki if I already have my own page? Your page can contain a lot of information: music, videos, photos, recordings that will be on various topics. What if, for example, you are interested in flowers, grow them, buy unusual types, make bouquets, look for beautiful pictures on the Internet? In this case, it is better for you to create a separate community and gather users who will also be interested in this topic.
So, you can create a group on Odnoklassniki from scratch and completely free. To do this, you must have your own page on this social network. If there is none, you can read. For those who do not want to link it to their account, which is used to communicate with friends, you can. Here it is better to consider the following: fill it with truthful information about yourself and add a photo. The fact is that by adding to it, users can see who its administrator is, and a real person is much more trustworthy.
Now let's move on to our main topic and figure out how to create a group on Odnoklassniki.. You can choose any topic: if you are interested in cars, then about cars; love football or basketball - it means about players, matches, interesting goals; you cook a lot - culinary topics where you can share useful tips. In general, there are a lot of topics.
Open the main page of your profile and in the menu under your name, click on the “Groups” item.
This will show you the ones you are a member of and the ones that are recommended to you. In the left corner, find the “Create a group or event” button and click on it.
Now you need to select a specific type. In Odnoklassniki you can create it “For interests” or “For business”. Select the first option and click on it.
In the Description field, briefly introduce your community so that other users can understand what content will be published. Here you can insert a link to an external resource. For example, on a blog or online store.
Select "Subject" from the drop-down list.
Then you need to mark with a marker whether your group will be “open” or “closed”. In the first case, all interested users will be able to add to it. If you make it private, only members can view it. An outsider will not see the content, and if he wants to join you, he will have to submit an application, which the administration reviews and chooses whether to accept it or reject it.
You can immediately “Select a cover”. It's like your main profile photo.
When everything is filled out, click “Create”.
Congratulations! You have created your own group in Odnoklassniki. At this stage it might look like this:
Now you can go to the settings and, if necessary, change them. Click on the “Settings” button under the cover.
To begin with, in the menu on the left it will be enough to change the basic settings and publicity settings. If you make changes, be sure to scroll down the page and click the “Save” button.
Now you can start adding information and inviting friends to join. Publish interesting posts, add videos and photos. And if you do it, then every day the number of participants will only increase, and after a while your group can become quite popular on the Odnoklassniki social network.
For a long time now, social networks have been used by participants not only to talk with their friends, colleagues or relatives. Many websites, online stores, offline companies and simply individual entrepreneurs understand that through social networks they can attract potential customers to sell goods or services. Therefore, I simply could not get around the topic of how to create a group in Odnoklassniki.
If you have some kind of hobby, then this can also serve to create a group on a social network. There you can exchange experiences and communicate with your colleagues.
Before you learn how to create a group in classmates, you need to decide for what purpose you want to do this. You also need to come up with an interesting and understandable name for the community, what kind of information you are going to post, and who you plan to invite to your group. After all, just creating a group does not mean that people will look for you on this social network themselves.
In this article we will talk about one of the most popular network Odnoklassniki. If you need to create a group for a more advanced audience, then be sure to create a group in VKontakte. I already wrote about this on my blog in the article: “”.
Create a group
First, you need to go to your Odnoklassniki page. Hover your mouse cursor over the horizontal line to the right of your photo and click on the “Groups” item.
The “Create group” option will appear in front of you, click on it.
Next, you need to select the type of group; in the window that opens there are two items: “By interests” and “For business” - select the one you need and left-click on it. I will describe further actions by selecting “by interest”. But everything is the same if you select “for business”.
Fill out the “Name” and “Description” sections. The name should reflect what the group will be about. Describe in a few sentences what kind of group you want to create.
Below you need to select the “Activity Type” item.
If you create a “For Business” group, you will have another “Category” column, which you also indicate. There is also a “Contact information” item with the parameters “City”, “Address”, “Phone”, “Website” - if you want your contacts to be registered in the group, click on this line (“Contact information”) and fill in required fields.
When you create an Interest group, you need to select one more option. If you want people to be added to the group only with the permission of the administrator, click on the circle next to the phrase “ Closed group" If you want to create a group that anyone on this social network can join, then click on the “Open Group” circle.
Now all that remains is to select a picture. In the same window, in the upper right corner there is a square with the caption “select cover”. A window will open in which you find the desired picture, click on it, then at the bottom of the same window click on the “Open” button. If a photo does not load, it means it has large size– such a photo needs to be reduced.
After all these steps, you can now click “Create”. This is how it happened for me:
I told you how to create a group in Odnoklassniki, but there are a few more nuances.
A group without members is not a group, I think you agree with me. You probably have friends in your contacts who would be interested in your group. Let's invite them. Under the main photo of the group, click on the phrase “Invite to group.”
Under your friend’s First and Last Name, click “Select”, you can tag several friends. And don’t forget to confirm your choice by clicking on the “Invite” button at the bottom of the page.
If you made a mistake in choosing the friend you want to invite to the newly created group, you can cancel this action. Hover your mouse over the selected friend and under his name, instead of “selected” change to “cancel” - click.
Under the group photo there is a “change settings” item - in it you can edit the information of your group, as well as indicate what was not there when the group was created. Namely, enter the city.