SEO training - is it worth the time? SEO optimization training Learn SEO promotion
From the author: opinion regarding SEO optimization in lately diverges. Some people believe that this direction is no longer relevant, others - that it continues to be one of the most effective methods website promotion on the Internet. Let's take a closer look at the issue and find out whether SEO training is worth it and where you can get it.
Search engine optimization is an interesting niche in which even a person who does not understand advertising or promotion on the Internet can start working. Of course, in this case it will take more time to study basic SEO lessons, however, if you delve into the material for 2-3 months, you will be surprised at the level of knowledge gained.
Main tasks of an SEO optimizer
SEO for beginners will seem like a huge world of incomprehensible terms and in-depth analytics, however, this direction can be described in simple Russian language. A specialist in the field of search engine promotion is obliged to improve the site’s position in Internet search results by improving the content and adjusting the usability of the site.
In other words, the SEO specialist makes the resource more convenient for visitors. In turn, the search engine notices that users get what they want when visiting the site and spend more time on it, and, as a result, promotes the site in the search rankings so that other people on the Internet get here.
What skills and knowledge are needed to work as a CEO?
To begin full-fledged work in this topic, it will be enough to understand:
basics of SEO promotion;
the principle of operation of the main search engines (Google, Yandex, Rambler, etc.);
structure of writing SEO articles.
The following skills will give your development in this topic an additional boost:
knowledge English language;
marketing basics;
ability to analyze the market;
additional knowledge on website development (for example);
understanding the basics information technology.
Four global SEO trends for 2016
To achieve more significant results in website promotion, you must understand the mechanics of work search engines. It should be noted that it is updated every year, so you need to constantly monitor new trends. Check out the latest features of search engines, revealed after a series of studies:
There's no point in looking for cheat codes.
Plugins and other web developments that increase the efficiency of the site’s core are no longer as relevant as they used to be. This is due to a large number of innovations. The creators of all kinds of technical modules simply do not have time to edit them and adapt them to the new format, so it is much more logical to do the main work yourself.
Content is the basis of search engine promotion.
You have found yourself in the era of a real information war. Websites compete for visitors, attracting them with more and more interesting content. It is no longer possible to do without it, since search results are also influenced by the fact how much time visitors spend on the site.
A catchy title, information content, a solution to a specific problem - all this should be present in the text. Moreover, people began to reveal lies and various “deceptions” even at the embryonic stage, so work on honest and useful content.
Mobile optimization is a basic need.
If a user logs into a browser and enters a query into a search engine via a smartphone, for example, “Moscow taxi,” then he is more likely to come across a site designed for a mobile format.
Local issuance has become a priority when issuing commercial websites.
From now on, when people are introduced search queries For commercial purposes, sites with a territorial location in the same city where the client is located will be primarily displayed.
An exception would be the use of gadgets that have the GPS tracking system disabled, or performing a search indicating a specific city in the request.
Where can I get basic knowledge?
You can learn the basics of SEO by following these steps:
studying books in this area;
understanding information through educational articles and videos on Youtube;
by completing specialized SEO courses (free at first, then you can try paid ones);
by meeting more experienced specialists who will agree to help you dive into this topic.
All of the above options work and have bright followers who, having followed one of the above roads, later became successful specialists. However, there is a key point that should never be missed. We are talking about the practical component of training.
You should not adhere to the strategy - first education, then work. No - that’s not possible. It is much more effective to grasp the basic principles of SEO optimization, and then immediately apply the accumulated knowledge in practice, gradually adding to the wealth of information.
How can you make money from your SEO knowledge?
There are several options for making money in this area with the proper level of knowledge:
Teach others online.
Try and monetize it by teaching the basics of SEO optimization to other people. This can be done through video or text materials - whichever is more convenient for you.
Get a job as an employee.
Good optimizers are a valuable treasure in the labor market. Now, if you have proper experience in the field of search engine promotion and can guarantee a specific result for the company, then feel free to count on a monthly salary of 50,000 rubles.
Become a freelancer.
Register on the appropriate exchanges on the Internet and select orders that suit your profile. This option can be called optimal for beginners to get their hands on.
Collaborate with a web studio.
You can enter into a contractual agreement with any web studio involved in website development. The essence of the agreement is that the partner company will recommend you as a promotion specialist to its clients. In principle, this format can be considered freelancing, however, to some extent stabilized, since there will be constant orders.
Open your own company.
This path is considered the most difficult. It is suitable for those who want to open their own business in this area, providing search engine promotion services through the hands of other people. Of course, in this case one cannot do without developed management skills.
Now you generally understand the mechanics of search engine optimization and know where to learn this interesting craft. You can try enrolling in SEO courses, or immediately move on to practical activities, gaining knowledge from real experience. Either way, SEO training is not a waste of time.
This area is very popular and useful, so we wish you good luck and rapid SEO development. Our blog will help you with this, where interesting articles regularly appear covering all areas of website development and promotion. So subscribe so you don't miss anything! See you again!
Average rating:
32 reviews
Sergey on SEO point
I would like to thank Sergei for Training Seo Online.
Thank you Sergey for your work and your SEO training course. For a long time, my wife asked me to make a website for her, for her work. And thanks to you, I did everything. Thank you very much and success in all your endeavors.
Igor on SEO point
education
When creating my online store, I did not fully understand what and how exactly I would do. After creating the site, I didn’t quite understand how to promote it. I read tons of information on the Internet, but it didn’t make it any easier. I accidentally came across the site "SEO-dot", and after studying it a little, I decided to take training. And thanks to Sergei’s help, today I have a fairly successful online store that brings in a stable and fairly good income. Thank you! I recommend it to everyone!
Victor on SEO point
When opening my own company, I realized that for promotion I needed my own website. I made a website, but I had no idea how to promote it. I decided to take this issue seriously. After a long search for courses, I found the site "SEO-dot" and decided to try it. You know, I don’t regret it at all! Sergey is a great guy, he taught and suggested. Already received the first orders for 450,000 rubles.
Vlad on SEO point
I am a beginner entrepreneur. My idea was to open my own online store. But I didn’t quite understand where to start and how to promote it. I decided to take Sergey’s SEO training course, and I didn’t regret it. Now my business is successful, I know exactly what and how to do. Thank you!
Maxim Ryabinin on SEO point
Before I finished the course, I tried to complete the training on my own. As you know, the Internet is full of literature, video lessons, and various tutorials. I spent several months on this and I can’t say that it was time well spent. Still, personal communication with an SEO specialist and the opportunity to ask a question cannot replace any kind of self-training. Thanks to Sergei for your patience, now I feel much more confident.
Maria, tattooname.ru on SEO point
SEO consultation
I would like to leave my review about the excellent specialist Sergei Bondarev. Over the 6 years of ordeals with the site in terms of design and promotion, I came across different people. And those who took money and did not fulfill their obligations and those who took me into some kind of jungle. By some miracle I found Sergei, although no, it’s not a miracle, I was deliberately looking for a professional in my field. Through a Skype consultation, he gave me comprehensive answers to questions about promoting my website. The results of which I already feel in the form of calls and more clients. It was explained quite clearly about the laws of internal and external SEO optimization, and errors in the design of my website were pointed out. I put everything that is said into action. Everything that remained not entirely clear after the consultation was read on Sergei’s website. Overall, all my expectations were justified. I recommend that you contact Sergei without any hassle. If you have questions, then only contact him. I plan to give my project to him for promotion, I just don’t have the time myself.
Max, Peter. on SEO point
Honestly, I was hooked by this phrase that appears on the SEO site: “Business is a movement. Start with our promotion! But I had to start, I wanted to learn how to earn money for real. My personal SEO training lasted less than a month. I will announce the result of this.
Pros: I now have the confidence and knowledge to start working on my own website. Already now I am pleased with the result. The profit is small, but it is there, and this, if you remember that the age of my site is almost an infant, 8 months..
Minus: I feel that I was greedy when I decided to save money and take the standard course. Although Sergey always answered any question as fully as possible, I feel that I could use VIP training.
Konstantin Meshchersky from Moscow on SEO point
It is impossible to know everything, even after launching a great project. I understood this, and therefore I never refused help. And I am always grateful to everyone who contributed to my personal growth and the success of my projects.
Sergey, before I took your standard full SEO training course, plus there were bonus classes and learning how to work with professional services, I had only vague ideas on some issues, thinking that I didn’t need it. I believed that it was possible to combine programming, SEO, and copywriting in one person. Now I don't think so. Already on the second day of training, as the glasses fell off, I clearly understood that SEO is a real science that requires systematization and a pedantic approach to all, even the most routine operations. Thank you for teaching me how to approach project development correctly. My store has flourished and brings in a good, stable income. I promise to come to any of your new courses.
Now I recommend to everyone the site SEO point and a course on website promotion. And you as an excellent private SEO optimizer.
Inna from St. Petersburg on SEO point
Everyone who is not indifferent to his work, and who wants to really understand what they can make money on (not to earn a pretty penny, but to have a decent profit), simply must know the benefits of SEO-training at “SEO-dot”.
I am a meticulous person, and I thought that if I study, I study so that everything is long and serious. But when I came to “take a course” with Sergei, I realized that this is where the genius is simple! I learned how to do everything from auditing competitors to purchasing links. I know what needs to be done to make sites progress. Right now I am actively communicating and collaborating with Sergei.
HTML/CSS - language hypertext markup, a basis for studying server-side languages. Once you learn HTML, you can create a static web page or website. CSS - cascading style sheets - will allow you to design your website the way you want. You will be able to watch the video course at a convenient time and if you have any questions, contact a mentor who will monitor your progress. The format encourages communication and self-discipline in learning. In a month you will learn: * layout of static sites, * valid cross-browser layout, * block layout, * performing basic operations in Photoshop, * using LESS and Bootstrap preprocessors. Your homework must be graded before you can move on to the next lesson in the course. This will show that you understood the previous lesson and will easily learn new knowledge. The task can be checked by both the mentor and classmates whose knowledge you trust, and receive an achievement for it. With each check, the number of achievements grows, and the skill of working with other people's code increases. The level of the final certificate depends on the number of achievements: the more there are, the higher the status. This somewhat game mechanic makes classes even more interesting.
Lesson 1. Basic concepts in web development
What is the web page; types of sites; website development process; what is hypertext, tags and attributes; workplace preparation; HTML document structure; basic text design tags; a simple example of an HTML page; example of a complex web page; hotkeys for moving through documents.
Lesson 2. Basics of HTML document markup language
Lesson 3. Basics of the CSS document styling language
What is CSS; CSS syntax; CSS declaration methods; selectors (id, class, tag); attribute selectors.; basic properties of styles; nesting; inheritance and grouping of properties; checking the connection of the styles file.
Lesson 4. Pseudo-classes and pseudo-elements, table layout
Priorities for applying styles; pseudo-classes and pseudo-elements; creating tables; merging cells; nested tables; styling of tables.
Lesson 5. Formation of a block model, block layout
Basic tags for layout (div and span); element indents (margin and padding); streamlined elements; block positioning.
Lesson 6. Working with a design mockup in PSD format
Basic functions and introduction to Photoshop; highlighting the main parts of the layout; layout cutting; layout of the website using blocks; inserting parts of the layout into the layout;
Lesson 7. Website markup and introduction to Bootstrap
Creating the main site layout; using overflow and clear in real layout; filling the markings with parts of the cut layout; techniques for positioning elements; introduction and use of Bootstrap.
Lesson 8. Web standards and supporting tools
Uploading projects to the server; cross-browser problem; HTML/CSS standards; the future lies with HTML5 and CSS3 standards; competent, universal layout; introduction to preprocessors using LESS as an example.
We learn how to effectively optimize a website and achieve business goals: current search engine algorithms, modern methods problem solving, effective tools in daily work.
Lesson 1. Principles of search engines and priority work
Principles of search engines: text ranking, link ranking, behavioral ranking. Search engine filters. Types of sites.
Necessary SEO tools.
Getting to know the services: Yandex Webmaster, Google Search Console, Yandex Metrica, Google Analytics, Google Tag Manager.
Lesson 2. Site structure
Competitor analysis. General methodology, identification of signs and parameters. Ways to implement structure on the site. Formation of technical specifications for the implementation of the structure. Promotion by region.
Lesson 3. Semantic core. Theoretical part
Types keywords. Collection of marker requests. Competitor keyword analysis. Parsing search queries. Cleaning and clustering semantic core. Process automation.
Lesson 4. Semantic core. Practical part
Collect and cluster the semantic core for your project.
Lesson 5. Optimizing landing pages
Competitor analysis. Formation of title, description and h1 landing pages. Text filters, LSI, generation of technical specifications for texts, search for copywriters.
Lesson 6. Technical audit. Theoretical part
Working with deep website analysis programs. Checking and adjusting technical aspects of the site (ssl certificate, robots.txt, sitemap.xml, duplicate pages, redirect rules, etc.). Formation of technical specifications for technical improvements. SEO checklist.
Lesson 7. Technical audit. Practical part
Lesson 8. Usability, commercial factors
What is usability? Analysis of user behavior and identification of needs. Usability caps and home page, product categories and cards, carts, forms, links, mobile version. Formation of technical specifications based on the results of the audit. Usability checklist.
Lesson 9. External promotion
Lesson 10. Analytics
SEO analytics tools.
Analytics:
Traffic from search engines;
Login page analysis;
Analysis of search queries;
Goal reports;
Site monitoring.
Page analysis in search results(indexing), changes on the site, positions by keywords.
The course, developed jointly with the EnglishDom school, will help you master key English-language topics that are relevant for beginning IT specialists. Maximum practice and focus on IT vocabulary. 10 lessons cover the preparation of CVs, technical assignments and business letters, interviews and negotiations, international communication when promoting your project. In live dialogues in English, students will reinforce phrases that will be useful in their work for developers and testers, marketers and designers.
Lesson 1. IT resume sample
We write a resume in English.
Lesson 2. Job interview: questions and answers
We conduct the interview in English.
Lesson 3. Effective teams
We talk about teamwork and processes in English.
Lesson 4. Workplace communication
English for communication by phone and Skype.
Lesson 5. Business emails
We correspond in English.
Lesson 6. Requirement specifications (SRS)
We read and draw up technical specifications in English.
Lesson 7. Stand-up meetings
Becoming an ideal speaker.
Lesson 8. Deadline
We complete the work on time and in English.
Lesson 9. Challenge
We describe and solve problems in English.
Lesson 10. Start up
We talk about our project and introduce the team in English.
A website can only be considered an effective tool when it performs business tasks. Each company has its own tasks, but regardless of the specifics of the activity, the main ones remain 3: attract the audience, keep them on the site, encourage them to complete the target action.
And here begins the underwater part of the Internet marketing iceberg. The site may have good traffic, but visitors do not stay on it or do not take targeted actions. This can be a whole range of problems: low-quality page content, broken links, user scenarios not built, the wrong target audience coming in, and so on and so forth.
Where is the area of responsibility of an SEO specialist? What is he responsible for, and what indicators cannot be influenced?
This course discusses these issues in detail and provides all the necessary tools for successful SEO (Search Engine Optimization). As a result, the course program provides sufficient knowledge to pass the exam SEO Expert in RDC.center, which is the industry standard for SEO professionals. You can take the practice test for free.
You will learn
- Ensure an influx of visitors from search services:
- optimize the site and its pages for Yandex and Google;
- take into account ranking factors when developing a website;
- develop site content to increase relevance for search queries;
- manage site indexing and set rules for this;
- segment your audience and bring your target audience to the site.
- Keep visitors on the site:
- conduct an audit of website promotion and identify bottlenecks;
- retain an audience of readers on your information and news portals and blogs;
- optimize content.
SEO Career
Everything is individual, of course, but we can highlight the main stages in the career development of SEO specialists. Work in an agency or for a client, at the same time working on private orders, switching completely to individual entrepreneurship, creating your own project and/or moving into the consulting field. At each stage, the list of required competencies expands. For example, working on private orders requires website audit skills, negotiation skills and persuasion of the customer. You must be both an SEO specialist and a manager. In consulting you also cannot do without this.
In this course we will teach the technical aspects of the profession.
The program complies with the professional standard "Internet Marketing Specialist".
Don't forget to pay attention to reviews when choosing a training company.
Courses, seminars, trainings on SEO
In order for your online business to make a profit in a short time, it is recommended to take a full course on. The course program should study ranking factors, search engine algorithms, and the intricacies of promotion. The goal of the training is to ensure your website has a leading position in a fiercely competitive environment, and the ability to analyze the actions of resources and search engines.
In addition to courses, you can attend seminars and usability training. Competent will attract more user.
When choosing SEO courses or training, you need to consider the following:
- in addition to studying theoretical material, there must be full-fledged practice;
- The training program should include modern methods and research; SEO should be studied taking into account the latest search engine algorithms;
- the presence of an individual approach to each student, which contributes to successful learning;
- At the end of the training you should receive a certificate of completion of the course or training.
Individual, distance learning
If you need an in-depth study of SEO in a short time, you can use a tutor. Typically, individual training is used by entrepreneurs in Moscow and St. Petersburg. It is possible to conduct corporate trainings for company personnel. Distance SEO training is conducted via Skype or via webinar for residents of any region of Russia.
What will you get from SEO training?
You will definitely learn:
- compiling the semantic core of the resource, competently forming search queries;
- optimizing the text of web pages to increase their ranking for relevant queries;
- writing meta tags, internal linking for the functionality of the site;
- monitoring resource positions;
- checking the uniqueness of content, selecting keys;
- building link mass through the placement of thematic optimized texts.
If you are a businessman or entrepreneur, you will be able to exercise competent control over your optimizer, implement it, reduce costs and significantly increase the efficiency of website promotion. If your goal is to get a highly paid profession as a webmaster, then the acquired knowledge is quite enough to work on the Internet.
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